Cookie Policy
Last updated: 16 June 2026
Essential Lifestyle Products ("we", "us", or "our") uses cookies and similar tracking technologies on our website at emmliv.com (the "Site"). This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.
By continuing to use our Site, you consent to the use of cookies as described in this policy, unless you have adjusted your browser settings or consent preferences to reject them.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work properly, improve user experience, and provide information to website owners.
Cookies can be "first-party" (set by us) or "third-party" (set by other services we use). They can also be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).
2. How We Use Cookies
We use the following categories of cookies on our Site:
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function correctly. They enable core features such as shopping cart functionality, secure checkout, and website navigation. Without these cookies, services you have requested cannot be provided.
Cookie Name | Provider | Purpose | Duration
localization | Shopify | Detects your country/region to display the correct currency and language | 1 year
cart | Shopify | Stores your shopping cart contents | 2 weeks
secure_customer_sig | Shopify | Keeps you logged in during your visit | Session
shopify_pay_redirect | Shopify | Used during checkout when using Shop Pay | 1 hour
_shopify_tm | Shopify | Records whether a visitor is ready to pay | 2 weeks
_shopify_epx | Shopify | Anti-fraud protection for checkout | 2 days
keep_alive | Shopify | Keeps the session alive during checkout | Session
2.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our Site, such as which pages are visited most often and any error messages encountered. All information is aggregated and therefore anonymous. These cookies help us improve how the Site works.
Cookie Name | Provider | Purpose | Duration
_shopify_s | Shopify | Session tracking — records your browsing activity during a single visit | Session
_shopify_y | Shopify | Unique visitor identifier — distinguishes you from other visitors | 1 year
s | Shopify | Session identifier for analytics | Session
tracked_start_checkout | Shopify | Records when you begin the checkout process | Session
Shopify Analytics: Our Site uses Shopify's built-in analytics to understand how visitors interact with our store. This includes tracking page views, session duration, traffic sources, and conversion events. We do not currently use Google Analytics or Facebook Pixel on this Site.
2.3 Functionality Cookies
These cookies allow the Site to remember choices you make (such as your language or region) and provide enhanced, personalised features.
Cookie Name | Provider | Purpose | Duration
locale_bar_accepted | Shopify | Stores your acceptance of the locale/currency selector | Session
checkout_shop_pay | Shopify | Pre-fills Shop Pay checkout information | 1 year
customer_account_new_login | Shopify | Manages customer account login state | 20 minutes
customer_account_recent_login_token | Shopify | Remembers your recent login for faster access | 30 days
2.4 Marketing and Advertising Cookies
We do not currently use any marketing or advertising cookies. Our Site does not currently use Google Analytics, Facebook Pixel, or any other third-party advertising or retargeting cookies.
Powers our e-commerce platform; sets essential, analytics, and functionality cookies | https://www.shopify.com/legal/privacy
Cloudflare | Provides security and performance optimisation; may set security cookies | https://www.cloudflare.com/privacypolicy/
4. Your Cookie Choices
Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), we are required to obtain your consent before setting non-essential cookies.
4.1 Cookie Consent
When you first visit our Site, you will be presented with a cookie consent banner allowing you to:
- Accept all cookies — consent to all cookie categories
- Reject non-essential cookies — only strictly necessary cookies will be used
- Manage your preferences — choose which categories of cookies you allow
You may change your cookie preferences at any time by clicking the cookie settings link in the footer of our website.
4.2 Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from particular sites
- Block all cookies
- Delete all cookies when you close your browser
For more information on how to manage cookies in your browser, please visit www.aboutcookies.org.
Please note: Disabling strictly necessary cookies may affect the functionality of our Site. For example, you may not be able to add items to your shopping cart, proceed to checkout, or use any Site services that require you to sign in.
5. Cookies and Personal Data
Some cookies collect personal data. For example, if you are already logged into your customer account, the information collected by cookies may be linked to your account and therefore treated as personal data. For full details on how we process your personal data, please see our Privacy Policy.
6. Data Retention
Cookies are retained for different periods depending on their purpose:
- Session cookies are deleted automatically when you close your browser
- Persistent cookies remain on your device for the duration specified in the table above, or until you delete them manually
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our Site.
8. Contact Us
If you have any questions about our use of cookies, or if you wish to exercise your rights regarding your personal data, please contact us:
Essential Lifestyle Products
Email: info@emmliv.com
Address: 71-75 Shelton St, London WC2H 9JQ, UK
Phone: +44 2034326953
Opening Hours: Monday to Saturday, 8:30 AM – 5:00 PM (British Summer Time). Closed on Sunday.
9. Your Rights Under UK Data Protection Law
Under the UK GDPR, you have the right to:
- Withdraw consent — you may withdraw your cookie consent at any time
- Access — request a copy of the personal data we hold about you
- Erase — request deletion of your personal data
- Object — object to the processing of your personal data for marketing purposes
To exercise any of these rights, please contact us at info@emmliv.com.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.